Facebook ads can be a great way to drive traffic to your site. But just like any other digital ad, you need to understand how to run them effectively. There are several factors to consider, such as cost and audience targeting. You can choose from several ad types, such as the video, image, text and pixel, to help ensure you’re getting the most bang for your buck.

Facebook’s advertising platform allows you to customize the ad to fit your specific business needs. The platform also offers the ability to target users by location, demographics, website interactions and more. Using Facebook’s ad manager, you can find a suitable ad format and track the performance of individual ads. You can even group your campaigns by objective, such as driving traffic to your ecommerce store or brand awareness.

Among the countless metrics available, one of the best for your online business is your website traffic. The more visitors your site receives, the more you can retarget those visitors. Fortunately, you can do so by implementing a simple tracking URL. For those without a dedicated marketing automation solution, you can use HubSpot’s Tracking URL Builder to get the job done.

Facebook’s ad manager offers the high-level details and tools to help make ad management a breeze. The system features a number of metrics to help you identify your most successful creatives. Among those are geographic information, summary account reports and summarized campaign metrics. You can also drill down into time ranges to find out which ad types are most effective.

The Facebook ad manager also provides the high-level details about the ad’s performance, including the top ad formats and the most effective timing for each. You can choose to run your ad in the same day, at a specified date and time, or continuously. If you want to keep your ad set running, you’ll need to set a budget that’s 2X your CPC. The minimum daily budget is $1.00 USD.

You can choose between bidding on impressions or clicks. This is the best option if you’re looking to run an ad for an extended period of time. Unlike with Google AdWords, you have more control over the number of bids you’re willing to make. For example, you can specify your maximum bid and avoid wasting money on ads with no real value.

The Facebook ad skunkworks also features a few other useful innovations, such as polling, retargeting, and data-based custom audiences. By tapping into Facebook’s robust data sets, you can improve your customer acquisition costs. And, as with any advertising, you’ll get the most out of your ad investment by knowing who you’re targeting and how they behave.

There’s no doubt that the Facebook ad system is a powerful way to drive engagement and increase sales. But, it’s important to understand the basics before you start a new campaign. For instance, the best ad may be the smallest, but if you don’t take care of your ad budget, you’ll be spending a lot of money for a tiny return.